25 March 2014
Soft Power- Influence and Persuasion
“Soft power” can be defined as a country’s ability to get what it wants by attracting rather than coercing others – by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests. Is Japan’s use of its soft power a success at the moment? Is it possible for a state to use soft power and not make it look like propaganda?
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